Description

Tafelmusik seeks an organized, collaborative and results-oriented Marketing Coordinator to join its marketing and communications team. Reporting to the Director of Marketing & Communications and working closely with the Associate Director of Marketing, and Marketing Manager, our ideal candidate will support initiatives that grow and support audience development, elevate Tafelmusik’s profile, and generate revenue.

Responsibilities

• Prepare and coordinate campaign assets (print, digital, and out-of-home), multi-channel promotions, and other initiatives, adhering to strict brand and style guidelines, and approval processes.

• Assist with the development of marketing strategy by providing competitive research, collected data, and insight on promotional opportunities.

• Coordinate the deployment of campaign assets across multiple distribution channels (including print, digital, and out-of-home).

• Assist with the execution of email marketing strategy by building campaigns in templated software, coordinating campaign calendars, segmenting lists, and deploying communications.

• Coordinate, distribute, collect and analyze audience surveys.

• Proofread and draft copy for social media posts, and other materials as required.

• Monitor and update project tracking documents and oversee the completion of tasks effectively and on time.

• Update database systems when necessary and run queries and reports.

• Track and report on all relevant metrics highlighting areas of risk and improvement for campaigns.

• Create, maintain, and update webpages using WordPress CMS and assist with audience list building and database entry.

• Support the team in implementing paid and organic social media campaigns, SEO best practices, and Google Ads.

• Monitor community engagement across social media platforms.

• Archive audience feedback, publicity files, videos, and photography.

• Work closely with the team to ensure electronic queries, unsubscribes, and bounce-backs for key communications are addressed in a timely manner.
• Perform other support activities as required.