Overview:

At Greenhouse, our mission is to offer widespread, sustainable access to plant-based nutrition and wellness of the highest quality. We believe that growth is always possible and our purpose is to give people catalytic ways to grow their healthiest lives through daily habits.

As a Content Creator, you’ll embark on a mission to craft stories that transcend mere marketing, resonating deeply with our audience and driving unparalleled engagement across channels. Your creative storytelling will be a driving force behind our brand’s narrative, helping to shape its evolution and fostering meaningful connections with our community.

Key Performance Outcomes:

• Double-digit growth on Engagement metrics.
• CTR above benchmark
• Audience growth
• Conversion rate above benchmark

Statement of Work & Responsibilities:

• Conceptualize and execute captivating visual stories, video and stills, that resonate with our audience and effectively communicate our brand message and values. Utilize your creative vision and storytelling skills to craft narratives that capture attention, evoke emotion, spark curiosity, and leave a lasting impression in consumers’ minds.
• Write on-brand copy for various marketing materials, including social media posts, blog articles, emails, and other digital assets.
• Proactively look for opportunities for Greenhouse to participate in conversations through comments or video responses.
• Curate and leverage user-generated content to enhance brand authenticity and foster community engagement. Develop strategies for encouraging and incentivizing user-generated content creation.

• Manage and maintain social media accounts, including content creation, scheduling, monitoring, and engagement on Instagram, TikTok, Facebook and LinkedIn. Stay abreast of social media trends and algorithm changes to optimize content performance.
• Foster a sense of community among our audience by engaging with users, responding to comments and messages, and cultivating meaningful conversations.

Desired Skills and Experience:

• Bachelor’s degree in Marketing, Communications, Film Production, Visual Arts, or a related field.
• Proven experience (+3 years) in content creation, preferably in a digital marketing or social media role.
• Excellent communication and interpersonal skills, with a passion for storytelling and engaging with audiences.
• Deep knowledge of social platforms and how to navigate them. Includes back-end experience with Meta Business Manager and TikTok Business Manager.
• Expertise in desktop and mobile editing – ie. Final Cut, CapCut or similar.
• Understanding of social analytics and what they mean to optimize content and achieve KPIs.
• Experience with community management and user-generated content strategies is a plus.
• Experience/curiosity in leveraging AI tools for content creation
• Strong writing skills.

Note

As a standardized step in the application process, we ask that you complete the Culture Index (TM) Survey so we can see how it may apply to your work related needs as well as our company requirements. It also assists us in better employee management and development. Please complete the survey by following the URL here.

Greenhouse

Greenhouse is a plant-based beverage company and Certified B Corporation headquartered in Toronto. Founded in 2014, our mission is to offer widespread, sustainable access to plant-based nutrition and wellness of the highest quality. Our goal is to make it simple to savour the present while looking out for a healthy future—ours, and that of our planet.

As a company, Greenhouse is committed to ensuring that all people-related processes such as recruitment, hiring, promotion, compensation, benefits, and so forth are administered without regard to race, colour, religion, national origin, sex, or age. We value an inclusive workplace and will ensure our practices and policies uphold just this. For individuals with disabilities, accommodations are available.

We are a fast-paced, innovative company looking for a Content Creator. Apply today and let’s build something great together!

The Greenhouse Team